Quilted Northern launches a 3-ply tissue paper, claiming that it "delivers a luxurious, spa-like experience to consumers during every trip to the bathroom."

According to company literature, the new 3-ply paper uses the same amount of raw fiber per roll as the 2-ply but is stronger and more absorbant.

If this tissue paper can claim to deliver "spa-like" experiences, it raises the question: What exactly are people doing in their spas?