Japan, the land of all that's good and weird, is getting a new bottled breveage, except the one of the main ingredients may give some pause.

What is it? The main ingredient in this fizzy, yellow drink, besides water, is the fish is eel.

Called "Unagi Nobori" or "Surging Eel," the drink is targeted toward men who are "exhausted by the summer's heat." Either that or they're drinking it for its purported stamina-boosting benefits; an aphrodisiac, if you will.